Selling Your home

The best source in locating an agent is your family or friends, many of whom have experience in selling a home and can refer you to an agent they found to be capable. Experience and the number of years the agent has been in the business should be a consideration. My experience enables me to assist you by:

Providing you with up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

Marketing your property to other real estate agents and the public. Often, I can recommend repairs or cosmetic work that will significantly enhance the salability of your property.  I market your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. I act as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc.

Knowing when, where and how to advertise your property. There is a misconception that advertising sells real estate. The National Association of REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home.  I will generally prescreen and accompany qualified prospects through your property.

Helping you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. I can help you write a legally binding, win-win agreement that will be more likely to result in a successful closing.

Helping close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs may be required to obtain financing or a cloud on the title could be discovered. The required paperwork alone is overwhelming for most sellers. I am the best person to objectively help you resolve these issues and move the transaction to closing.

Selling your home involves many steps, from consultation to pricing, marketing to escrow. I have many resources and a high level of expertise to bring to this process, which will be tailored to fit the characteristics of your property needs. They include the following:

Initial consultation Understanding the objectives you want to achieve Identifying the support you expect from your real estate agent Analyzing your property for its special features and differentiators Determining market value and asking price by analyzing: Recently sold homes Homes available for sale Homes that failed to sell   Designing and implementing a marketing plan tailored to your objectives To sell your home for the highest value in the shortest possible time To utilize all of my resources to gain maximum exposure for your home To attract qualified buyers through a variety of channels To assist in all stages of the transaction, from the purchase offer through closing. Preparing your home for sale  Make recommendations that will make your home show better than the competition  Providing you with resources that will assist you in the preparation of your home (ask about my Special Offer for Sellers!) Coordination of professional inspections

Implementing your marketing plan with deliverables that include: Competitive market analysis Featured listings on multiple web sites Professional photos Listing in MLS Property brochures Newspaper advertising Sunday open houses Internal agency promotion Just-listed postcards Preliminary title report “For Sale” sign Progress reports available online and offline Contract negotiations Escrow monitoring Coordination of showings Closing and recordation Sales process Reviewing offers and negotiating with potential buyers Reviewing all offers with you Negotiating the agreement Completing the transaction Monitoring the escrow process Regularly updating you regarding escrow Informing you of any documents/ inspections you need to provide. Letting you know when final paperwork needs to be signed to complete the escrow process After-sale follow-up Final meeting with you to make sure all settlement transactions have been fulfilled

• Determining Property Value
• Increasing Your Home's Value

Glenda Cherry ABR, e-PRO, SRES, REALTOR® Direct:  703.587.3615 Office:  703.679.1700 www.YourNOVAHome.net Homes@GlendaCherry.com

Keller Williams Realty 11700 Plaza America Dr #150 Reston, VA  20190

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© 2010 Glenda Cherry
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